Thursday, April 14, 2011

♥ live simply, so that others may simply live.

i was recently contacted by the creative director behind the iou project,
a unique design project which has been two years in the making and
is finally set to launch at the end of the month (!!)

based on a completely innovative design initiative, the iou project wishes
simply "to produce a line of totally unique clothing that would be cool & casual,
but no matter how many people bought an item no two would ever be
the same..." the designers will do this by collecting hand-crafted lungis,
which have been woven in india, and re-working them into something
eco-friendly, cost efficient, and most importantly, one of a kind.

i cannot wait to see more,
but until then, here is a sneak peek:

4 ♥ love notes.:

  1. what a great idea....cute designs too!

    amateur couture

  2. how cute! love the dress

    ~ xoxo :)

  3. Oh this is such a great idea! Thanks for sharing Samantha!


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