♥ no influence is so powerful as that of the mother.

a while back i wrote about the etsy shop sensation, yokoo-

well, she has gone and done it again. and by "it" i mean she has

 opened yet another darling shop, mother, which offers even more evocative
photography, adorable styling and a powerful feminist objective. LOVE!

"mother stems from the desire to rid the fashion world of the notion that modern
 feminism is the absence of femininity. I wanted to design clothes for true feminist. 
women who are not afraid to be women. women who don't muster up the courage 
to say, "yes" but feel quite comfortable in the ease of saying, "no." mother stands for 
an authoritative approach to femininity. in nature, the more unseen a 
power, the more of an authoritative the role."

spotted here & here.